My Truths #7 (JERF)
If your food doesn’t spoil it’s not real food. My pal Sean Croxton from Underground Wellness is all about this. His motto is JERF i.e.” Just East Real Food”. It can’t get much simpler than this. Does the product have a long shelf life? Then it’s probably full of chemicals and preservatives. Does it have excess packaging? A long list of ingredients that you don’t recognize or can’t pronounce? The best choices are the items with no package at all (think veggies and meat). Have you ever seen the photo of the Happy Meal that looks the same after sitting on a shelf for a year? That’s not real food…that’s frankenfood!